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Standards
This page provides guidelines for image submittals and an overview of
equipment and processes Equipoise® uses to provide highest quality sale horse
presentations. Currently only *.jpg images are accepted from
outside sources which must be e-mailed as an attachment—not embedded in a mime document.
Web Published Photos
format: jpg
width: variable
height: 300dpi max
resolution: 72dpi
quality: 7, high (Photoshop)
file size: app. 85 kilobyte max
a 1" high thumbnail will be
created for linking: PHOTO
DIRECTORY
image must be e-mailed as an
attachment—not embedded in a mime document
no digital retouching
allowed which would obscure
a true representation of the horse
Internet Publishing/Local Database
These specifications are established per combination of suggestions by
Adobe Systems, Inc. regarding several basic setups for Adobe Premiere 4.2 and Adobe
Photoshop 3.0 defaults. This combination was chosen in order to conserve disk space,
optimize download time for remote users and conform to practical limitations on the
broadest selection of monitors.
In-house Video Link Photos
file type: *.jpg
image width: 160 pixels
image height: 120 pixels
image resolution: 72 pixels/inch
file size: 15 kilobyte (approximate, up to 85 kilobyte may be accepted for the page)
To provide uniform presentation, images submitted to Equipoise are edited
to maintain height specifications and are transferred to *.jpg format to assist Equipoise
automated web publishing procedures.
Videos
file type: *.avi
image width: 160 pixels
image height: 120 pixels
image resolution: 72 pixels/inch
video length: 4 seconds(approximate)
file size: 1 megabyte (approximate)
Sales Presentation Videos
Established to surpass broadcast video in quality of image, character of
content and level of artistic expression while keeping costs down by careful planning and
innovative use of emerging technologies. Each element is chosen to produce the finest and
most informative presentations possible, delivered to potential buyers in a timely manner.
acquisition camera: Sony VX3, 3 Chip CCD, Hi8
due: line resolution superior to S-Video VHS; large format lens for
excellent detail; 3 chip color reproduction on par with BetaCam; overall competitive with
Digital BetaCam; 12x zoom for excellent close-ups across stadiums; small/lightweight
portability allows mobility in dynamic filming situations.
tape format: Fuji M221E E6-120
due: best available color saturation and stability; negligible frame
dropout; extremely consistent film stock; 120 minute format has proven equal in robustness
to 60 minute plus allows for longer filming sessions and less likely to need multiple
tapes per filmed horse (thus saves on tracking complexity while increasing editing speed).
editing format: Immix Video Cube
due: provides better than broadcast quality image, real time digitizing
of 30fps (60 field) NTSC video, provides effects and transition editing in real time, A/B
roll editing with no generation loss since copy to editing tapes unnecessary.
on-site presentation format: Immix Video Cube
due: fast access to video vignettes allows numerous presentations in less
time than would be needed to search for a single presentation using linear tape based
formats.
remote presentation format: VHS copied directly from Video Cube digital
master; tape holds standard Equipoise labeling with contact information, packaged in
protective hard shell binder with Equipoise standard video printout photo and horse
datasheet; shipped FEDEX overnight to buyer in a return posted and Equipoise addressed
mailer.
due: quickest and most universal delivery format for high-impact,
informative, no-hassle presentations of sale horses to prospective buyers.
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